Why Most People Fail to Grow Wealth (And How to Be Different) | Daniela Cambone
Banks Are Killing Your Money
“Your salary is not enough to create generational wealth or just keep money in the bank account. I don't think we're taught about devaluing currencies. And first have to understand there's a world beyond fiat currency, beyond paper money. There are other assets.” ~Daniela Cambone
In the third episode of my podcast series, Building Generational Wealth with Living Your Greatness, I had the pleasure of sitting down with Daniela Cambone.
Daniela is one of the most respected voices in financial journalism today. As Global Media Director at ITM Trading, she leads the media strategy for one of the world’s top precious metals firms—bringing clarity, insight, and bold perspective to the world of finance.
With over a decade of experience interviewing some of the biggest names in economics, politics, and investing, Daniela has built a powerful platform grounded in trust and truth. Across her platforms, she’s reached over 650,000 subscribers and amassed millions of views, helping everyday investors better understand the forces shaping our financial future.
From her early days at Kitco NEWS and Stansberry Research to her current leadership at ITM, she’s helped millions better understand markets, money, and the importance of protecting wealth. Daniela has interviewed some of the most influential names in finance and politics, including Ron Paul, Mark Cuban, Kevin O’Leary, Barbara Corcoran, Frank Giustra, and Rick Rule—earning a reputation for asking the tough but necessary questions.
Originally from Montreal, Daniela holds a Master’s degree in Communications from the University of Rome Tor Vergata and a Bachelor’s in Broadcast Journalism from Concordia University. Today, she lives in New York City with her partner and twin boys—balancing a dynamic media career with her passion for family, wellness, and financial education.
Episode Lessons
Here are some lessons I took away from Daniela Cambone in this episode.
1. Embrace an Unconventional Path
Many people believe they’re not “qualified” to succeed in finance—that their background, education, or interests somehow disqualify them. Daniela Cambone’s journey proves otherwise.
“Had you told me I’d be a financial journalist, I would have laughed in your face.”
Originally set on becoming a political reporter, Daniela quickly realized that chasing down politicians wasn’t for her. But instead of forcing a path that no longer fit, she pivoted—and found her calling.
Why is this important? Your starting point doesn’t define your destination. Don’t be afraid to step into the unknown.
Growth often happens off the beaten path—when you give yourself permission to explore what truly excites you.
2. Everybody Starts Somewhere—Just Begin
It’s easy to feel overwhelmed when stepping into the world of finance for the first time. Daniela Cambone gets it.
“There are people who are even scared to walk into a bank… they don’t know the questions to ask.”
Her advice? Keep it simple:
“Just start. Just start asking the questions. That’s it.”
You don’t need to have all the answers—or even know the right questions—when you begin. What matters is that you take the first step.
“There’s no stupid question. You’re not alone. No one walks in like a guru.”
Whether you’re opening your first account or trying to understand an investment, progress starts with curiosity and small, consistent actions.
The takeaway? Don’t wait for perfect knowledge. Confidence grows with momentum. Begin where you are and then build from there.
3. Know Your “Why”—Invest with Purpose
In a world filled with financial noise, many jump into trends without understanding why. Daniela Cambone sees this all the time:
“A lot of women friends will call me and be like, I want to be in Bitcoin. Why? Are you looking for quick returns or long-term growth?”
Her advice is simple but powerful: Start with clarity.
“It’s the same with fitness—is it weight loss or muscle-building? What do you want to accomplish?”
Whether your goal is financial security, opportunity, or legacy, purpose should guide every move.
The takeaway? Clarity creates confidence and protects you from chasing hype or making emotional decisions.
“When you know your why, you invest smarter, stay grounded, and think long term.”
4. Put Your Money to Work—Beyond a Paycheck
One of Daniela Cambone’s most important reminders? A salary alone won’t build lasting wealth.
“Your salary is not enough to do it. So how do you make your salary grow?”
Holding cash may feel safe, but it quietly loses value over time. Daniela urges listeners to shift from saving for the sake of saving to investing with purpose—whether that’s in gold, stocks, or other assets aligned with your goals.
Even small, consistent actions can make a difference.
“Maybe cut out your Starbucks coffees and park that money somewhere it can grow.”
The message is clear: Your money should be working just as hard as you do.
“With time and discipline, it all starts to make sense and your financial future starts to take shape.”
5. The Power of Education and Community
For Daniela Cambone, education is everything.
“I really feel education is so important.”
She credits mentors and trusted voices for guiding her into new arenas. And for those who don’t come from a financially savvy family, her advice is clear: seek out the right people, the right content, and stay curious.
“Most people don’t have the dad, the brother, the sister [to guide them]… So that’s a blessing—someone who showed you, wait, there’s another path.”
The right idea, shared at the right time, can change your trajectory. Daniela reminds us that community is a form of social wealth and often the spark that lights a lifelong learning journey.
The takeaway? Surround yourself with knowledge and people who help you grow. Because real wealth isn’t just built with money—it’s built with mindset, mentorship, and momentum.
6. Build Wealth That Goes Beyond Money
For Daniela Cambone, true generational wealth isn’t just about numbers in a bank account.
“I want to put my money to work—not just let it die in a bank account and leave a legacy for my kids.”
But legacy means more than money. It’s about nurturing physical, emotional, spiritual, and intellectual wealth.
She strives to show up fully for her family.
“Physically, so I work out. The food we eat at home. And hopefully leaving them a nest egg.”
This vision of greatness is about stewardship—being well so you can do well for those you love.
Daniela Cambone’s journey is a powerful reminder that true wealth isn’t just measured in dollars—it’s found in the meaning we create, the values we live by, and the people we uplift along the way.
Her story reflects the courage to embrace change, the insight to ask deeper questions, and the humility to keep learning no matter how far you’ve come.
She teaches us that real wealth begins with clarity, grows through consistent discipline, and thrives when it’s used in service of something bigger than ourselves—our health, our families, and our communities.
“Sometimes, the right idea, shared at the right moment, can change everything.”
So stay curious. Lead with purpose. Keep growing. And most importantly, use what you gain—both financially and personally—to lift others.
That’s how wealth becomes something greater. That’s how lasting legacies are built.
Thanks for reading! 🫶
Much love,
Writer l Speaker l CEO of Living Your Greatness
P.S. If you have not tuned in to any episodes yet of Building Generational Wealth, I encourage you to start by watching episode one with Peter Grandich and episode two with Michael Gentile.
Notes
Read my newsletter archive
Subscribe to my newsletter on Substack
Listen to my podcast on Spotify, Apple Podcast, Amazon Music, and YouTube
Become a sponsor of a newsletter issue
Enjoy reading?
Help Living Your Greatness grow by sharing this newsletter with a friend and becoming a paid subscriber here.